The Growth Model Concept
This model is the process of rapid experimentation to identify and exploit patterns across al stages of the customer journey which will lead to a company’s growth. Growth hacking is usually done by an in-house team, and not through traditional marketing strategies.
What is a growth hacking strategy?
A growth hacking strategy is aligning your company to focus on your customers and their needs and fulfilling their needs with your products and services by using a mathematical model & tracking your team’s progress in doing so.
It sounds easy but the hard reality is that many parts of your business are not focussed at all on customer needs. The main cause: information exchange. Your team’s are not exchanging all available information about your customers with all other team members.
A good growth hacking strategy is by design eliminating the information asymmetries in your company.
