A process of rapid experimentation
Experimentation is at the heart of the fastest-growing companies.
The approach of testing, learning— and failing—enables growth teams to iterate based on acutal ( customer) data by analysing and understanding what works and what doesn’t.
The capacity of a company to adjust it’s strategy and offer based on these learnings is what determines the long-term success. The biggest successes are coming from the compound effect of a series of small wins rather than one silver bullit. Testing and iterating at a rapid, constant pace allows organizations to continue delivering value to customers.
Each bit of learning acquired leads to better performance and better ideas to test, which lead to more wins, ultimately turning small improvements into landslide competitive advantages.
- Knowing the 6 phases of the rapid experimentation process and how to apply them
- Tactics for brainstorming and prioritizing ideas
- Understanding how to set up a data-driven experiment
- Understanding how to evaluate the outcome of the experiment