Agenda

Module 1Growth Process
LessonThe components of the growth processideationprioritization with the (R)ICE modelranking the experimentsThe experiment Roadmap
LessonGrowth ExperimentationWhat is an experiment?How to brainstorm experimentsSetting the experiment baseline & targetExperiment Design
LessonThe ideation phaseHow to prioritize ideas based on RICEData -driven Hypothesis & ValidationResources & Assignment
LessonThe execution phasePerfection vs SpeedThe Experimentation Framework CanvasEvaluation
Module 2The Growth Model
Lesson 1The Growth ModelThe concept explainedWhere does it sit in the organisation?Where to start?Baseline and how to measure it
Lesson 2The North Star Metricwhat is it? Why do we need it?How to find your north star metricIndustry examples
The Growth Model vs the OGSM Model
Lesson 3Building your modelNSM & Growth levellers & ExperimentsLeading & Lagging IndicatorsOutput, Controllable input & vanity metricsReporting
Module 3Growth Funnel
Lesson 1End-to-End FunnelWhat is a growth or pirate funnelMeasuring the growth funnelKPI’s per funnelphase
Lesson 2Growth Loop RGrowth Loop RRetention, referral, revenue
Lesson 3Growth Loop AGrowth Loop AActivation, acquisition
Module 4The Growth Culture
Lesson 1Growth TeamsTeam compositionAgile & CrossFunctionalAccountabilityOrganizing a Growth Meeting
Lesson 2Growth MindsetWhat is it?Embracing failureThe failure boardNot for everyone
Lesson 3A culture of rapid experimentationWhy velocity mattersthe key to success: testing & iterating
Module 5The Growth Meeting
Lesson 1The Growth MeetingHow to hold oneHow to prepare for itWho should attend
Lesson 2Growth PlanningSprint PlanningStakeholder ManagementSprint reviews/ Demos
Lesson 3Growth ReportingProject Management ToolingDashboardingDocument Sharing