Agenda
| Module 1 | Growth Process | ||||
| Lesson | The components of the growth process | ideation | prioritization with the (R)ICE model | ranking the experiments | The experiment Roadmap |
| Lesson | Growth Experimentation | What is an experiment? | How to brainstorm experiments | Setting the experiment baseline & target | Experiment Design |
| Lesson | The ideation phase | How to prioritize ideas based on RICE | Data -driven Hypothesis & Validation | Resources & Assignment | |
| Lesson | The execution phase | Perfection vs Speed | The Experimentation Framework Canvas | Evaluation | |
| Module 2 | The Growth Model | ||||
| Lesson 1 | The Growth Model | The concept explained | Where does it sit in the organisation? | Where to start? | Baseline and how to measure it |
| Lesson 2 | The North Star Metric | what is it? Why do we need it? | How to find your north star metric | Industry examples |
The Growth Model vs the OGSM Model
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| Lesson 3 | Building your model | NSM & Growth levellers & Experiments | Leading & Lagging Indicators | Output, Controllable input & vanity metrics | Reporting |
| Module 3 | Growth Funnel | ||||
| Lesson 1 | End-to-End Funnel | What is a growth or pirate funnel | Measuring the growth funnel | KPI’s per funnelphase | |
| Lesson 2 | Growth Loop R | Growth Loop R | Retention, referral, revenue | ||
| Lesson 3 | Growth Loop A | Growth Loop A | Activation, acquisition | ||
| Module 4 | The Growth Culture | ||||
| Lesson 1 | Growth Teams | Team composition | Agile & CrossFunctional | Accountability | Organizing a Growth Meeting |
| Lesson 2 | Growth Mindset | What is it? | Embracing failure | The failure board | Not for everyone |
| Lesson 3 | A culture of rapid experimentation | Why velocity matters | the key to success: testing & iterating | ||
| Module 5 | The Growth Meeting | ||||
| Lesson 1 | The Growth Meeting | How to hold one | How to prepare for it | Who should attend | |
| Lesson 2 | Growth Planning | Sprint Planning | Stakeholder Management | Sprint reviews/ Demos | |
| Lesson 3 | Growth Reporting | Project Management Tooling | Dashboarding | Document Sharing |