Customer Data Sources

You can collect data from a variety of sources, including sales data, web browsing data, survey data, customer service data, and sales department data. Data is also collected from advertising platforms, web analytics, and marketing automation platforms.

Here is a list:

Marketing Automation Platforms

Website Analytics.

Customer Service Data. …

Digital Advertising Platforms. …

Sales Department Data. …

Survey Data. …

In-Store and Online Sales Data.

Loyalty Programs. …

Email Marketing. …

Social Media Campaigns. …

Start with:

1. Listening to your customers: tracking, storing and analysing all communication with your company.

2. Transactional data about customers’ buying process behavior.

3. Customer support data.

4. website / application data.

5. basic demographic (or firmographic) data.

6. social media data (including review sites)

Now that you have an overview of the different types of customer data available and how to access them, it’s time for us to start digging deeper and unpack each of these categories in detail.

Listen To Your Customers:

The first step towards a successful customer data and intelligence strategy is to listen to your customers. Listening to your customers gives you raw information about the needs and wants of your potential customers. Are they the right fit for your product or services? What’s the size of the opportunities? Are they the right point of contact to move the discussion forward? How are their problems/concerns manifested in the conversation? When asked the right questions, you can extract relevant information, profile your customer, and qualify the opportunity. Customers’ responses can also help you identify problems within your products/services, giving you opportunities to improve and become better.

Track Communication Data:

Data received by your business’s teams through different modes of communication-text messages, emails, online chats, phone calls, and customer support-offers a trove of information in understanding your current and potential customers. The frequency, timing and the content of the communication reveals pains, gains and jobs of your consumers; In addition, you will get to know their sentiments, preferences, psychological state and their emotions.

Firmographic Data (B2B):

Firmographic data is specific to B2B businesses. It helps you in segmenting your target markets just like demographic data aids in B2C market segmentation. Firmographic data enables you to profile, qualify, and target firms based on their industries, competitors, market caps, headquarter locations, employee counts, revenues, etc.

Social Media:

In today’s highly digitized world, social media has become a prominent source for customer insights. Facebook, Twitter, LinkedIn, and Instagram are just a few of the social media platforms most used by today’s wide customer bases. There are many tools available today tracks and measures your targeted audience’ social media activities, including social media profile’s content, hashtags used and images liked/posted.