Define Your Niche

What defines a Niche?


“A specific group of people in a specific situation with a specific problem and specific desire.”


  1. For Example: Bootstrapped startups (1-20 people) with at least $10k MRR in the US with little funding who want to ramp to $100k MRR, but they have not yet solved the lead generation or sales
  2. For example: B2B SaaS founders want to become their market’s thought leader and want to go online using organic methods without raising money. They have not yet put heavy content online.
  3. For Example: Director of HR at NL trucking companies who want to increase the quality of the applicants in the next 3 months.