What defines a Niche?
“A specific group of people in a specific situation with a specific problem and specific desire.”
- For Example: Bootstrapped startups (1-20 people) with at least $10k MRR in the US with little funding who want to ramp to $100k MRR, but they have not yet solved the lead generation or sales
- For example: B2B SaaS founders want to become their market’s thought leader and want to go online using organic methods without raising money. They have not yet put heavy content online.
- For Example: Director of HR at NL trucking companies who want to increase the quality of the applicants in the next 3 months.