Identify the watering holes (fun and frequent) of your Niche

What kind of Groups They are member of?

Follow your prospects on LinkedIn and find out the kind of groups they follow and topics they have frequent engagements with.

LinkedIn Groups They Belong To 1:

Go to your prospects LinkedIn profile, check the interests section and click “see all”. Write down which LinkedIn Groups your prospects follow.


Name the Books your Niche Read

What kind of books do they read?

Follow your prospect’s social media or other sources and figure out what books they read.

Books They Read 1:

Follow your prospects social media or other sources and figure out what books they read. For Example:, The Lean Startup by Eric Ries Zero to One by Peter Thiel, Steve Blank – The Four Steps to the Epiphany

Name the Tools your Niche Use

Why is it important to understand your Niche deep inside? How can we use the information on what kind of software and marketing tools they use? This is really important because this will allow you to target your Niche better. Can you spot gaps?

Tools They Use 1:

What kind of marketing and automation tools your prospects use. For Example:, Slack, Asana, Trello, Salesforce,, AngelList, Crunchbase, Chartmogul, Stripe, Profitwell, QuickBooks

Name the Blogs your Niche spend time in Reading

Blogs They Read 1:

What kind of blogs do they read? For Example:, Y Combinator, Andreessen Horowitz, Tom Tunguz, Bill Gurley and Steve Blank


Name the Forums your Niche Browse

Forums/Subreddits They Browse 1:

Figure out what forums and Subreddits they browse. For Example:, Y Combinator Hacker News


Name the YouTube Channels your Niche Watch

YouTube Channels They Watch 1:

Figure out what YouTube Channel they subscribe to. For Example:, Y Combinator


Name the Facebook Groups and Pages your Niche Likes

Facebook Likes 1:

Figure out what Facebook Pages your prospects like. For Example: Jordan Belfort, Sam Ovens, Bloomberg, Clearbanc, First Round, VentureBeat, TechCrunch, The Globe and Mail, Twitter, Causes.


Name the Slack Groups your Niche Belong To

Slack Groups They Belong To 1:

What Slack Group they subscribed to? For Example:, TechMasters


Name the Podcasts your Niche Listen To

Podcasts They Listen To 1:

What podcasts do they listen to? For Example:, The Tim Ferriss Show, How I Built This, Nathan Latka SaaS, Jocko Willink Podcast, The MFCEO Podcast by Andy Frisella