Follow your prospects on LinkedIn and find out the kind of groups they follow and topics they have frequent engagements with.
LinkedIn Groups They Belong To 1:
Go to your prospects LinkedIn profile, check the interests section and click “see all”. Write down which LinkedIn Groups your prospects follow.
What kind of books do they read?
Follow your prospect’s social media or other sources and figure out what books they read.
Books They Read 1:
Follow your prospects social media or other sources and figure out what books they read. For Example:, The Lean Startup by Eric Ries Zero to One by Peter Thiel, Steve Blank – The Four Steps to the Epiphany
Why is it important to understand your Niche deep inside? How can we use the information on what kind of software and marketing tools they use? This is really important because this will allow you to target your Niche better. Can you spot gaps?
Tools They Use 1:
What kind of marketing and automation tools your prospects use. For Example:, Slack, Asana, Trello, Salesforce, Close.io, AngelList, Crunchbase, Chartmogul, Stripe, Profitwell, QuickBooks
Blogs They Read 1:
What kind of blogs do they read? For Example:, Y Combinator, Andreessen Horowitz, Tom Tunguz, Bill Gurley and Steve Blank
Forums/Subreddits They Browse 1:
Figure out what forums and Subreddits they browse. For Example:, Y Combinator Hacker News
YouTube Channels They Watch 1:
Figure out what YouTube Channel they subscribe to. For Example:, Y Combinator
Facebook Likes 1:
Figure out what Facebook Pages your prospects like. For Example: Jordan Belfort, Sam Ovens, Bloomberg, Clearbanc, First Round, VentureBeat, TechCrunch, The Globe and Mail, Twitter, Causes.
Slack Groups They Belong To 1:
What Slack Group they subscribed to? For Example:, TechMasters
Podcasts They Listen To 1:
What podcasts do they listen to? For Example:, The Tim Ferriss Show, How I Built This, Nathan Latka SaaS, Jocko Willink Podcast, The MFCEO Podcast by Andy Frisella