Promise
Create a strong Promise Headline to your target Niche, which states “Before state and after state” of your target Niche using my product and solution as a transformation mechanism within a specified timeframe to take them to their desired state.
You need to map this promise with case studies and testimonials.
For example, We help you from “Zero to get 50 high-tickets leads in 3-months using content marketing automation.
Important to realize that a transformation promise is completely independent of how you exactly do it. Customers care about the transformation. Your customer must resonate with the claim.
It needs to be compelling, before state, after state, and timeframe.
If you do not have case studies, it depends on your understanding of the customer and the environment.
Once the claim is resonating, you need to deliver. You need to make the promise true. You sell it first, then deliver it.
Marketing is independent of the claim. Don’t make a promise you can’t achieve. You don’t want to be a scammer. You want to make a promise and deliver. Promise – Transformation
Example:
We help SaaS Founders and Entrepreneurs to go from $0-$5M while being extremely capital efficient with our Organic Growth Model and Thesis using AI-based automated marketing campaigns.
Evidence:
Case studies or benchmark third party research
Promise – Transformation 1:
Create a strong promise Headline to your Niche to take them from their Current State to Desired State using your product or services in a specific time frame. For Example: We help SaaS Founders and Entrepreneurs to go from $0-$5M while being extremely capital efficient with our Organic Growth Model and Thesis using AI-based SEO outreach and content.
Evidence 1:
Create an example of Statistics or Data Resource online or a Case Study example to back your promise or claim to your Niche. For Example: Refer to a Case Study or benchmark third party research.
