Why is it important to focus on one person at one time? How does it relate to Niche?
- First, let’s make it very clear that we’re focusing on one person at one time. And this one person that we call it the niche.
- So the niche is the person. This person has a lot of attributes. This person is someone who you want to know more than himself/herself. Okay. You can take this person on coffee data. If you can’t take the niche out on a date, then it’s not a niche.
- So this is a real-life person. They have emotions, dreams, desires, feelings, and troubles; they have worries, have suspicions, have interests, have groups they belong to, have failures, have, and have many things going on. This is actually a person.
- So what we’re going to be doing is we’re going to be filling out this person vector.
- This will create our data and research entry point to create content for sales pages, home pages, marketing pages, email, and long or short-form social media posts, sales scripts, sales presentations, demo scripts etc.