Data in our personal life
As you follow this learning path, you are surrounded by technologies that may be monitoring where you are, what you are doing and how you spend your time!
We have become accustomed to working with desktop or laptop computers but these have been supplemented by tablets/iPads which can be used anywhere/anytime and on the move and we now have many wearable devices such as smart watches. It is quite common for a business manager to have four devices with them during the day – laptop, tablet, one or even two smartphones (private and business) and then possibly also a smartwatch.
Consider the average smartphone – it is with your 24 hours a day, most likely no more than 1m away from you. You unlock it to look at the screen on average more than 100 times in a 24 hour period. It will support a range of apps – typically 20 to 50 for an average user. Each of these apps can be tracking you and sharing your information with other parties. That is why e.g. weather apps are free.
As a consumer, you have become accustomed to using the smartphone or the laptop to search for and find information on holidays, products, suppliers and any other topic of interest. Unless you have taken precautions, all of these interactions have been recorded and used to create a “digital twin” of you, your profile, your needs and behaviours and possibly even your health status.