View - Enroll
Growth Foundation
Discover how Data and AI have transformed the world of marketing and learn how to use Data and AI to make your business successful
The world of marketing has been disrupted by AI and Data
Over the past decade, Growth has become more challenging in a digital world. “Digital Marketing” became necessary as we increasingly work, shop and socialise online, where digital marketplaces determine success. This created a dependence upon digital marketing tools giving Google a near monopoly on marketing data provision.
Then came ChatGPT, Agents, Ad blockers, Cookie blockers resulting in “The death of Internet” or “zero-click” internet. GEO replaces SEO! The EU launched the Digital Services and Digital Markets Acts in addition to the new AI Act. Microsoft became the first credible challenger to Google’s dominance using OpenAI ChatGPT, who also wish to make their mark.
This gave rise to a new Growth agenda in which Digital Marketing has become essential.
You can no longer rely on third party data collection or Google
The paradigm has shifted – people search for information using GPT! Google’s dominance is crumbling in a search market that is rapidly switching to AI based search using large language models.
Quickly following the “death of cookies” we now have the “death of internet” as new currently know it and a rise in “zero-click” traffic.
This is driving a shift towards “First party data” collection and the leverage of AI to transform marketing, sales and service in an AI and data driven world. This requires that you change your business model to collect the data you need to leverage AI!
So how do you grow your business?
Lets us guide you in the world of Growth and Digital Marketing
Our Growth approach is a transformational journey which enables business executives, chief growth officers, commercial managers, entrepreneurs and startup leaders to kick start and accelerate long-term sustainable growth through innovation.
Learn from the fastest growing startups, unicorns and established leaders how they achieved and sustained high growth. Understand the new realities of cookie blockers, first party data and generative AI. Discover how to collect and leverage data in order to understand your market, assess customer demand, develop focused propositions and scale up your business.
This approach applies both to commercial enterprises and to not-for-profit initiatives with non-financial goals. We provide the learning and consulting support to deliver growth for your business.
Learn how to use Data and AI for Growth
- Understand the impact of cookie blockers and Generative AI
- Realise Customer centricity using first party data collection
- Discover the ideal Segmentation using data on latend demand
- Design Value Propositions to target predicted pains and gains
- Set your North Star Metric and management dashboard
- Deliver a Customer Journey and User Experience using data
- Managing your funnel to drive success
- Achieving fast-cycle, adaptive growth
Define your Growth agenda
Click on the Growth course overview and scroll down through the description. You can expand and collapse the course structure.
You can follow the eLearning to learn when and where you want and then join the live classroom session to discuss and develop your growth plan.
Develop your Digital Marketing Plan
Understand how Data and AI are being used to transform marketing – traditional marketing is being replace by Digital Marketing. Follow the eLearning or combine this with the classroom session to develop your Digital Marketing Plan.
View - Enroll
Digital Marketing Foundation
Discover First Party Data and how to transform your Marketing approach with data and AI in a digital world
Who should attend?
You are a business leader searching for ways of future-proofing your organisation’s long-term business success. You are a senior executive responsible for growth of a business unit, marketing or a senior manager charged with digital transformation or business restructuring. You are an entrepreneur running a startup.
Would you like to discover how we can help you grow your business? contact us to discuss consulting or learning further via mail: learning@axveco.com
Would you like to discover how we can help you grow your business? contact us to discuss consulting or learning further via mail: learning@axveco.com