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Growth Foundation
Discover how Data and AI have transformed the world of marketing and learn how to use Data and AI to make your business successful
Image generated from text using OpenAI’s Dall-E
The world of marketing is being transformed by Data and AI
Over the past decade, “Digital Marketing” has risen to prominence as we increasingly work, shop and socialise online. This created a dependence upon digital marketing tools giving Google (and Facebook) a near monopoly on marketing data provision.
Then came Privacy laws, Ad blockers, Cookie blockers and new versions of Apple iOS with user options to block data sharing. But the biggest challenge has come from OpenAI and its search service ChatGPT to reinvent searching for information.
Google’s dominance of the world of marketing has a serious challenger with Microsoft’s Bing and ChatGPT!
You can no longer rely on third party data collection
Did you notice that most browser traffic (except for Chrome) had disappeared in your Google (Universal) Analytics overview? That’s because Edge, Safari, Firefox and other browsers are blocking the ‘third party’ tracking cookies (and Facebook Pixels)!
This “death of cookies“, forced Google to launch Google Analytics 4 (GA4) which works with back end (server) tracking of sessions and events, instead of front end (browser) cookies. This means you get less reliable user demographic information from GA4 and you have to collect and manage your own customer data, enticing anonymous traffic to engage and share information with you.
In summary – this is driving a shift towards “First party data collection“. This implies changing your business model to collect the data you need yourself!
ChatGPT transforms how customers will search for goods and services
When you needed information in the past you would literally ‘Google’ it – but no longer. Microsoft is integrating ChatGPT with its Bing search service and Edge browser to transform the basic search process for information – and revolutionise the world of digital marketing. Users can now Bing it instead of Googling it!
The goal of marketing is no longer to be on the first page of Google results – users will shift to using generative AI to receive condensed results in a human readable form instead of pages of website links.
Google realises this and is accelerating the development of Bard – its own generative AI tool (and PaLM). This transforms the world of search and of digital marketing.
So how do you grow your business?
Lets us guide you in the world of Growth and Digital Marketing
Our Growth approach is a transformational journey which enables business executives, chief growth officers, commercial managers, entrepreneurs and startup leaders to kick start and accelerate long-term sustainable growth through innovation.
Learn from the fastest growing startups, unicorns and established leaders how they achieved and sustained high growth. Understand the new realities of cookie blockers, first party data and generative AI. Discover how to collect and leverage data in order to understand your market, assess customer demand, develop focused propositions and scale up your business.
This approach applies both to commercial enterprises and to not-for-profit initiatives with non-financial goals. We provide the learning and consulting support to deliver growth for your business.
Learn how to use Data and AI for Growth
- Understand the impact of cookie blockers and Generative AI
- Realise Customer centricity using first party data collection
- Discover the ideal Segmentation using data on latend demand
- Design Value Propositions to target predicted pains and gains
- Set your North Star Metric and management dashboard
- Deliver a Customer Journey and User Experience using data
- Managing your funnel to drive success
- Achieving fast-cycle, adaptive growth
Follow our Foundation course on Growth
Click on the course overview and scroll down through the description. You can expand and collapse the course structure.
The course structure and content is identical for the eLearning, webinar and classroom variants. The only difference is the method of following the course.
Discover the fundamental shift caused by Generative AI
Understand how Data and AI are being used to transform the way users will seek information. We explain what ChatGPT is, how it works and what the risks are when using this type of technology.
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OpenAI, Dall-E and ChatGPT
Learn what OpenAI is and start using ChatGPT or Dall-E. We also cover risks and legal questions which you must be aware of.
Who should attend?
You are a business leader searching for ways of future-proofing your organisation’s long-term business success. You are a senior executive responsible for growth of a business unit or a senior manager charged with digital transformation or business restructuring. You are an entrepreneur running a startup.
Would you like to discover how we can help you grow your business? contact us to discuss consulting or learning further via mail: learning@axveco.com
Would you like to discover how we can help you grow your business? contact us to discuss consulting or learning further via mail: learning@axveco.com
