Data for Growth
Learn how to acquire the data you need, and use it to drive growth.
Rekindle and accelerate growth through innovation in your business
Our Growth approach is a transformational learning journey which enables business executives, chief growth officers, commercial managers, entrepreneurs and startup leaders to kick start and accelerate long-term sustainable growth through innovation.
Learn from the fastest growing startups, unicorns and established leaders how they achieved and sustained high growth. Discover how to understand your market, assess customer demand, develop focused propositions and scale up your business.
This approach applies both to commercial enterprises and to not-for-profit initiatives with non-financial goals.
Learn how to use data to understand your market
You will learn how to use data to drive growth in your organisation. Discover how to derive invaluable insights using customer data that help you to become customer centric, identify innovation opportunities and realise growth.
High growth companies have learned to find, collect and act upon the data that matters – giving birth to a range of techniques which together set you on a path to success.
Market Segmentation using the Clustering Algorithm
Use AI to accelerate growth now
Artificial Intelligence (AI) is transforming the growth agenda. You will learn how to use AI to segment the customer base, recommend new products and services, and analyse customer buying behaviour. No programming required!
AI techniques have transformed many marketing, sales and product development activities. These techniques move you beyond just using intuition and past experience to uncover the real motivators of customer buying behaviour and online growth enablement.
Learn how to use automated machine learning to transform your growth today.
Learn the key techniques for growth
- Customer centricity and understanding patterns of demand
- Segmentation, targeting and positioning for desireable business
- Designing Value Propositions to target predicted pains and gains
- Setting your North Star Metric and management dashboard
- Delivering a Customer Journey and User Experience
- Managing your funnel to drive success
- Achieving fast-cycle, adaptive growth
Who should attend?
You are a business leader searching for ways of future-proofing your organisation’s long-term business success. You are a senior executive responsible for growth of a business unit or a senior manager charged with digital transformation or business restructuring. You are an entrepreneur running a startup.