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Growth Foundation
Discover how Data and AI have transformed the world of marketing and learn how to use Data and AI to make your business successful
Image generated from text using OpenAI’s Dall-E
The world of marketing is being transformed by Data and AI
Over the past decade, Growth has become more challenging in a digital world. “Digital Marketing” became necessary as we increasingly work, shop and socialise online, where digital marketplaces determine success. This created a dependence upon digital marketing tools giving Google (and Facebook) a near monopoly on marketing data provision.
Then came Privacy laws, Ad blockers, Cookie blockers and new versions of Apple iOS with user options to block data sharing. The EU launched the Digital Services Act and the Digital Markets Act in addition to the new AI Act. Microsoft also launched a major challenge to the dominance of Google via OpenAI and its search service BingChat to reinvent searching for information.
This gave rise to a new Growth agenda in which Digital Marketing has become essential.
You can no longer rely on third party data collection
Did you notice that most demographic user information in your Google Analytics overview has a warning sign beside it? That’s because Edge, Safari, Firefox and other browsers are blocking the ‘third party’ tracking cookies (and Facebook Pixels)!
This “death of cookies“, forced Google to launch Google Analytics 4 (GA4) which works with back end (server) tracking of sessions and events, instead of front end (browser) cookies. This means you get less reliable user demographic information from GA4 and consequently, you have to collect and manage your own customer data, enticing anonymous traffic to engage and share information with you.
This is driving a shift towards “First party data” collection. This requires that you change your business model to collect the data you need yourself – in an ethically sound manner!
ChatGPT, BingChat and AI are transforming the search for goods and services
When you needed information in the past you would literally ‘Google’ it – but no longer. Microsoft is integrating ChatGPT with its Bing search service in BingChat with the Edge browser to transform the basic search process for information – and revolutionise the world of digital marketing. Users can now Bing it instead of Googling it!
The goal of marketing is no longer just to be on the first page of Google results – users will shift to using generative AI to receive condensed results in a human readable form instead of pages of website links.
Google was taken by surprise but is catching up with Bard and Gemini – its own generative AI tools. This transforms the world of search and of digital marketing.
So how do you grow your business?
Lets us guide you in the world of Growth and Digital Marketing
Our Growth approach is a transformational journey which enables business executives, chief growth officers, commercial managers, entrepreneurs and startup leaders to kick start and accelerate long-term sustainable growth through innovation.
Learn from the fastest growing startups, unicorns and established leaders how they achieved and sustained high growth. Understand the new realities of cookie blockers, first party data and generative AI. Discover how to collect and leverage data in order to understand your market, assess customer demand, develop focused propositions and scale up your business.
This approach applies both to commercial enterprises and to not-for-profit initiatives with non-financial goals. We provide the learning and consulting support to deliver growth for your business.
Learn how to use Data and AI for Growth
- Understand the impact of cookie blockers and Generative AI
- Realise Customer centricity using first party data collection
- Discover the ideal Segmentation using data on latend demand
- Design Value Propositions to target predicted pains and gains
- Set your North Star Metric and management dashboard
- Deliver a Customer Journey and User Experience using data
- Managing your funnel to drive success
- Achieving fast-cycle, adaptive growth
Define your Growth agenda
Click on the Growth course overview and scroll down through the description. You can expand and collapse the course structure.
You can follow the eLearning to learn when and where you want and then join the live classroom session to discuss and develop your growth plan.
Develop your Digital Marketing Plan
Understand how Data and AI are being used to transform marketing – traditional marketing is being replace by Digital Marketing. Follow the eLearning or combine this with the classroom session to develop your Digital Marketing Plan.
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Digital Marketing Foundation
Discover First Party Data and how to transform your Marketing approach with data and AI in a digital world
Who should attend?
You are a business leader searching for ways of future-proofing your organisation’s long-term business success. You are a senior executive responsible for growth of a business unit, marketing or a senior manager charged with digital transformation or business restructuring. You are an entrepreneur running a startup.
Would you like to discover how we can help you grow your business? contact us to discuss consulting or learning further via mail: learning@axveco.com
Would you like to discover how we can help you grow your business? contact us to discuss consulting or learning further via mail: learning@axveco.com