Indulge your passion!
At AXVECO, I focus on business model innovation, particularly through the use of new technology. I have over thirty years’ experience in industry, logistics and the financial sector, where I have been at the sharp end of countless change management processes. What a pleasure and privilege it is to be able to say this! Every day I can look forward to new challenges as I stand alongside my colleagues and our valued clients. As a consultant, I am keen to share my knowledge with others.
After many years working with some prominent consultancies, I decided it was time to explore new horizons. I therefore founded AXVECO. I know from experience how hard it can be to reconcile ambition with hard reality. Even large and well-established organizations face an uncertain future. The world around us is changing. Everyone strives to achieve good results and growth but new challenges emerge almost daily. My task is to ensure that those challenges never become insurmountable.
The financial crisis of the late 2000s and the subsequent lengthy period of stagnation eventually gave way to some revolutionary innovations. I came to realize that success in business is all about finding an appropriate balance between value creation and value protection. Of course, I was not the first to hit upon this ‘magic formula’. Many before me have seen that taking risks is essential to achieving results. However, it would seem that the business world has lost sight of this conventional wisdom. Value creation and value protection appear to be natural enemies. They are the two extremes between which organizations must set a course. The business managers work hard to achieve results, while the risk managers and compliance officers struggle to ensure that the ‘countervailing power’ remains in place. Although society, government and regulators have high expectations, their ambitions are tempered by the bitter experiences of recent years. Their concerns do not relate to specific companies or individuals: it is a question of values. What do we as a society stand for? What do we wish to achieve?
I started AXVECO with the aim of making a difference. I wanted to bridge the gap between value creation and value protection, facilitating innovation and helping to create new business models which would provide solutions to the urgent issues of the day. My aim was – and remains – to create a solid foundation of innovative and risk-aware entrepreneurs in today’s world of constant surprises. AXVECO focuses on its clients, but we are also working for society as a whole (as notoriously difficult to influence as it is). I derive considerable inspiration and energy from this approach, and so do others. I live by the motto, ‘indulge your passion!’
When not at work, I like to relax with some good food and wine in the company of my good lady. Whenever I have the chance, I take to the water to experience new adventures. Here, for example, is a clip of when I made some new no-legged friends off
“dogger bank” in the North Sea…