AI Ethics and the EU AI Act

AI is a powerful tool – which can be used in both a positive or a negative manner. In Business, Government, Security Services and Society at large, Data and AI are having a transformational impact. The recent meteoric adoption of Generative AI solutions has accelerated the use of, and dependence upon, innovative applications on our smartphones and laptops, in the devices we use and the information we receive. We are surrounded by applications of Data and AI!

In parallel with the adoption of “good” applications, we have been confronted with examples of applications which were biased, misleading and deliberately “bad”.  The Cambridge Analytica Scandal introduced us to mass market, individual manipulation using Data and AI. Deep Fake videos are both amusing but also disturbing, particularly when the quality of the fake video is elevated to a level that is indistinguishable to the human eye. Data collection reached a pandemic proportion and companies such as Microsoft and Apple began blocking cookies and third party data collection. In addition, many well intentioned initiatives launch applications which were biased, enabled toxic content or could generate adverse reactions in society.

The key question is: How to deal with ethics in Data and AI?

We cannot uninvent technology – but we can develop sound ethical use policies which enable the benefits of data and AI whilst managing the risk of adverse effects or negative reactions with customers and in society. The new EU AI Act and the Guidelines for Trustworthy AI provide legal boundaries and define what is “ethical”.

This course guides you to the development of an ethical use policy for your data and AI applications and fully explains the EU AI Act and how to comply with this. It can be used by any business, non-profit initiative or government agency as a guideline into the field of ethics in relation to data and AI. We help you formulate a proactive policy around the ethical use of data and AI, understand the risks involved and prepare communication to allay fears and address concerns.  This is aimed at increasing the adoption of data and AI in society, for the benefit of society.

The learning objectives are:

• Understand Ethics in relation to Data and AI
• Discover how to collect data in a sound, legal and ethical manner
• Understand the EU AI Act (up to level of Compliance Officer)
• Apply the EU AI Act in your business
• Develop your approach for ethical and legal usage of Data and AI

This learning path can be followed using this eLearning alone or combined with a live workshop in which you will apply the knowledge you have gained to develop an Ethics Policy for your organisation and to fully comply with the EU AI Act.

The learning path includes use of our EU AI Act Agent to guide you in learning about, understanding and applying the EU AI Act.

Updates

• Updated to align to the new AI Act Certification Program (launching Q4 2025)
  The eLearning [EN] has been expanded with additional new modules – these appear automatically in your portal.
  Translations will be updated in November 2025.