Customer- Centric Leadership (Retired)

9 June 2022/by tanjasanders

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Course Content

Introduction to Customer Centric Leadership 3 Topics

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Trends & Technological Developments

The Winners of the digital age

What is Customer Centric Leadership

Customer Centricity as a business strategy 3 Topics

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Why is Customer Centric Leadership important?

How to become Customer Centric

Understanding your Customer

The Process to becoming Customer Centric 6 Topics

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Customer Discovery

Customer Validation

Customer Creation

Customer- Centric & Data-Driven Growth

The importance of customer- centricity for a future-proof organisation

The definition customer centricity

Customer Discovery

Understanding your customer 4 Topics

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Customer Data Analysis Methods

Qualitative research

Quantitative research

Defining your niche

The Value Proposition Canvas 3 Topics

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Pains Gains JTBD

Value Propositions

Measuring the customer value

The Customer Journey 4 Topics

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What is the customer journey

Touchpoint Analysis

Measuring improvements

Actionable Insights

The Road To Product Market Fit

What is Product Market Fit 2 Topics

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Product Market Fit Best Practices

Measure your fit 2 Topics

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Lean Market Research

Value Hypothesis Wisdom

Maintain & Improve your Fit 4 Topics

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The Experiment Backlog for improvements

How to measure improvements

Test, Fail & Learn

Customer Centric vs Product Market Fit

Structuring the Customer- Centric Organisation & Culture

People 3 Topics

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Multi- Disciplinary

Tooling – CRM Management