Data Driven through the Downturn

Reference over Axveco by Mark Visser, CEO hihaho

A digitally transformed approach to digital transformation – using learning technology to learn about technology!

Axveco is a consulting company which helps clients renew their business model using data and new technology. This involves giving advice on new technologies and providing a range of training services to raise awareness of, and develop competence in, a range of new technologies such as Artificial Intelligence, Data Management and Blockchain.

Axveco came to hihaho in 2019 with a request for support for a suite of new learning paths centered around the data driven business model, new technology and Artificial Intelligence in particular. Hihaho helped Axveco by providing a testbed environment in which Axveco could use a range of features of the hihaho interactive video platform to make a suite of interactive eLearnings.

It is now both impressive and rewarding to see that Axveco has pioneeried with advanced learning technologies to deliver their range of learning and consulting services. The “Go Data Driven” consulting approach is now fully enabled with a suite of eLearnings, the AI Essentials and Foundation programs have become accredited by EXIN to the international BCS syllabus. A new FAIR Data Management approach is now being delivered via interactive eLearning.

This has positioned Axveco head and shoulders above traditional consulting companies as they use hihaho interactive video technology coupled with a Learning Management System to transform an industry accustomed to powerpoint and labour intensive workshops.  Participants in the programs praise the use of interactive video in particular, and the enjoyable learning experience when this is combined with a LMS. The use of blended learning and consulting also delivers a credible alternative to classical classroom workshops and training during the COVID pandemic – the blended approach is highly rated, has a lower cost and delivers the learning objectives in a shorter time. Participants in the live webinars confirm they understand the technologies having followed the interactive eLearnings.

In addition, Axveco is partnering with a range of educational institutions to deliver these learning paths in a white label format via the institutions and to enable other consulting companies to use the Axveco approach with their own consultants providing implementation. A platform model in a traditional industry!

These eLearnings are now a reference in the consulting sector as they epitomize the technology shift on which they are focused! This is a company that takes its own medicine and is reshaping consulting and technology education.

The Axveco learning paths have been highly rated on Springest (9,2 average) with participants emphasizing the interactive video as a key component of the user experience and the hihaho interactive videos have already been watched no less than 20,000 times since their launch in spring 2020. Hihaho is delighted to have partnered with Axveco to jointly create a technology enabled approach to the adoption of new technology!

Mark Visser MSc. | CEO hihaho

+31 (0)6 47 40 84 96| E.

+31 (0)592 377 285  | W.

Spring 2021 Newsletter – Lets go Data Driven!

Our world is not just mirrored in a data world – it’s being driven by it

Nine of the top 10 currently most valuable companies in the world are technology majors, Tesla is already worth more than the next nine major car manufacturers combined, Apple is worth more than the entire FTSE 100. Unicorn startups such as Revolut, Klarna and Adyen are disrupting financial services whilst innovative rising stars disrupt other sectors as varied as car rental (Car2Go and Greenwheels) and Accommodation (Booking and AirBnB).

For any business trying to market itself on internet, it is difficult to surpass the power of Google’s AdWords.  Buying a car? Check out the market on a car trading app.  Get recognised as a professional? You need to be on LinkedIn.  In fact, in almost every sector of the economy, from government, security and military, to financial services, manufacturing, healthcare and telecoms – a new type of business model has arisen which is changing the rules of competition. Once established this new model is very difficult to compete against – as many traditionally organised businesses have discovered.

What exactly is this new business model and why has it emerged?

Let’s start by setting some context.  Around 2015, the rise of a new model was becoming all too evident in the valuations of Technology players who replaced traditional businesses in the ranks of the most valuable companies in the world.  By 2018, Apple broke through the magical barrier of $1trillion value and was quickly followed by Microsoft, Alphabet (Google) and Amazon.

The World Economic Forum describe this as the 4th Industrial Revolution – we have progressed from the 3rdIndustrial Revolution – driven by hardware (microchips) and software – to a new revolution driven by one key factor: data.

Our physical world is being mirrored in a parallel world of data.  The geography of our world, most of the tangible objects that exist in it, intangibles such as our relationships and movement, money and financial assets, all businesses, our homes, our jobs, and even our own existence including everything that we do and our psychological profile – this is all now represented in a world of data!

What’s more, the companies who leverage that data are changing the physical world – the Covid-19 pandemic demonstrated this very clearly – we forecast the rise of the pandemic with data and took measures to shut down many business activities, we analysed the spread of variants using data to assess their impact and the vaccine has been developed using models of how our genes will adapt to resist the effect of Covid. We now have a “feedback loop” from the data world which is changing the physical world.

A new business model is changing our world

The key to understanding the new business model is to understand this feedback loop which is now in place between our physical world and the data world – and how a number of businesses are organised around it.  I will call it the Data Driven or Platform business model and describe it briefly here.

  1. The first aspect to recognise is that the model is based around a platform that primarily uses technology, rather than buildings or physical presence.  For example, AirBnB uses a website with advanced technical features to communicate properties to consumers whilst also enabling rating of both the landlord and the tenant.
    Many cases of this model bring demand and supply together on the platform and can dominate a market without owning any of the physical assets that are central in that market as AirBnB demonstrates by being a dominant accommodation provider without owning any accommodation.
  2. A broad community is created around the use of the platform, becoming itself a differentiator as LinkedIn demonstrates.  The value of LinkedIn is that it has a very high penetration of the professional community – and if you wish to build a network, then you need to be on LinkedIn where your network can be built.  This is referred to as the network effect.
  3. The platform is scalable at marginal cost leveraging technology with a minimum of manual activity or processing.  Extra users do not require extra employees – have you interacted with anyone from Google lately?
  4. A Holocratic Organisation enables (fast) growth, often using non-traditional, team oriented structures. Gone are fixed hierarchies and power bases – the organisation is designed to respond to trends and adapt.
  5. Now comes the key part – the model generates client data systematically through the use of the platform.  The platform and its features are designed to seek, illicit, capture, methodically label and share data. Most users have no idea of the accuracy, volume, invasiveness or power of their own data.
  6. This data is used to create value adding features for the users and for the provider. We now see smart propositions such as navigation with Google or self-driving by Tesla which can only be offered through the use of this platform model.
  7. The model creates a flywheel effect as increased insight triggers new searches for data.  This has led to the creation of multiple value chains on a single platform which is a clear evolution of the Porter type thinking where the value chain was unidirectional.


Every business manager, board and supervisory executive, and professionals in government, business and not for profit organisations should take heed.  This new business model is the blueprint for organisational design and business strategy.  When established this model is a “winner takes all” story – as we observe in the stock markets and key sectors of the economy already.

To find out more, check out our Data Driven Business Foundation learning path which guides you through the relevant changes in the economy and the key features of the Data Driven Business model.

AXVECO Autumn 2020 Newsletter